Clik here to view.
Email remains the marketer’s workhorse, social number two
Email continues to show strength in the face of increasing social media usage. One of the reasons is probably the passive nature of the channel. If users want to be alerted to changes or new...
View ArticleClik here to view.
Email just won’t die – why the channel thrives
Regardless of what social marketers sometimes say, email is just not dying. The reasons for this are multitudinous, but centered on what both B2C and B2B customers want: convenience. We all want what...
View ArticleClik here to view.
Google now shows unsubscribe link at top for enabled emails
Google’s Gmail now has the option to include an “unsubscribe” link at the top of the message next to the sender: This option shows when two conditions are true: The email uses the “list-unsubscribe”...
View ArticleClik here to view.
Emails that get response
Emails that get the most response are those that carry substantial discounts for consumers. This price-driven model certainly makes sense for consumer products, but other factors also feature...
View ArticleClik here to view.
Email non-delivery: US healthcare looking good
For email marketers the silent non-delivery of emails is a hard nut to crack. These emails get rejected by the recipient’s mail servers without any error messages or alerts – this is on purpose of...
View ArticleClik here to view.
Q2 2014 email stats most industries climb, pharma stalled
The public results are out for Q2 email statistics from the Email Institute (Epsilon) and healthcare is treading water while other industries are seeing increases in engagement. Like all industries,...
View ArticleClik here to view.
148th issue of the Klick Wire
This week marks the third year we’ve been providing the Klick Wire as a free, external resource for our clients, industry stakeholders, competitors, and anyone else interested in the intersection of...
View ArticleClik here to view.
Google Inbox app points to more use of “sender images”
Mobile email clients are changing again, and this time it’s a new take on the inbox by Google called, surprisingly enough, Inbox. This new mobile email client has a few features that change the user...
View ArticleLoyalty card members visit more often
The retail sector can see high website return rates for loyalty club members, at least four times per month according to Huzzah Media data. While healthcare brands are not likely to see these levels of...
View ArticleClik here to view.
Four (sponsored) takes on email marketing for the end of 2014
I love email, I hate email. There is no other channel that provides the ability to craft meaningful messages carefully and then archive them to supplement my admittedly poor memory. There’s also no...
View ArticleWellPoint email error puts patient conditions into subject line
Last week patients started reporting errors that look like a test gone terribly wrong. The subject lines looked like this: Subject: “[PROOF] – Don’t miss out – call your doctor today; PlanState: CA;...
View ArticleMicrosoft de-cluttering your Outlook inbox – what happens now?
When the large email providers change how they handle emails marketers take notice. When that vendor is the user experience for the vast majority of corporate email accounts, then B2B marketers take...
View ArticleClik here to view.
Combining email and social requests increases open rates 76%
Experian is mainly an email service provider, but they also look at how email and social channels work together. This image from their recent report shows how search engines are losing referral traffic...
View ArticleClik here to view.
Email top choice for those who want alerts
Message Systems used Google Consumer Surveys to take the pulse of consumers’ interactions with brands. The results reinforce what we already know… email is not dead (it’s just opened on mobile devices...
View ArticleClik here to view.
Two-thirds of emails opened on mobile device, most on Apple iOS
Yes, another story about how mobile is taking over email. This one is notable because of the sheer volume of emails being opened on mobile: two-thirds (65.98%) are opened on either a smartphone or...
View ArticleClik here to view.
Top priorities for improving email in 2015
Email is the workhorse of digital marketing departments everywhere. Other channels may be increasing but there is still a lot of life left in email and it makes good business sense to optimize it. This...
View ArticleClik here to view.
Personalization getting off the ground
Feel like your marketing is falling behind in personalization? You’re not alone, but you may not have much time to join the “late majority” in the quest to target individuals or segments rather than...
View ArticleClik here to view.
Movember campaign makes top five emails list
The top five emails, as defined by Movable Ink, had the usual suspects: fashion, retail, media, and travel. There was one healthcare group that made the cut, the Movember Foundation, with its image...
View ArticleClik here to view.
67% of marketers say email is “very important”
Two-thirds of marketers say email is very important to their mix, and they want direct results from the channel. The list of most important objectives point directly to engagement stats: For email list...
View Article72% of consumers subscribe to emails from their favorite retailers
Listrak used Harris Poll (those guys have been busy -Ed.) to determine Americans’ preferences when it came to promotional emails. It turns out that American consumers love their retail emails, and the...
View Article
